CAPITÁN FUNNEL · PERSONALIZED INSTALL
Most latino realtors fight gringo CRMs. Top producers run one built for them.
Capitán Funnel is the CRM I designed for the latino realtor in USA. I install it personalized in 7 days. 1 realtor per ZIP code.
3 spots available this month · 30 min with Damian Silva
11 years in digital marketing · 7 years working hand-in-hand with latino realtors in USA
Is this for you?
Before reading on · check what hits.
If 2+ resonate · keep reading. If none · close this page · don't waste your time.
What's your situation today?
- Your pipeline lives 100% in Excel · a notebook · or your memory
- You lost WhatsApp or Instagram leads because you didn't reply in time
- Your broker says "we need a CRM" but no system fits how you actually sell
- You tried GHL · Follow Up Boss · Lofty · and they were too big or not for your client type
- You speak Spanish with your leads · but every tool you have is in English
If you said yes 2 or more times · this CRM was designed exactly for you.
Why I built this
11 years in internet. 7 years working hand-in-hand with latino realtors.
I started in digital marketing in 2015. In 2019 I made a turn: I started working hand-in-hand with latino realtors in USA. The first was a Cuban client operating in Miami · and one day she called me frustrated.
"Damian · I pay Zillow · I pay portals · I'm still closing 1 deal every 2 months. What do I do?"
That year I discovered something that flipped my head: the problem wasn't her leads. The problem was that she · like almost every latino realtor I know · was using a gringo CRM. Designed for the American realtor who lives in email · runs pipeline in office hours · and never had to explain to a buyer what an ITIN is.
After 7 years walking with latino realtors · and 11 years iterating in digital marketing · I came to a simple conclusion: the latino realtor doesn't need another CRM. They need a CRM configured for HOW the latino realtor sells.
By WhatsApp. In Spanish. With pipelines for ITIN · DPA · and first time buyer. And that's exactly what Capitán Funnel is.
— Damian Silva · founder, Capitán del Marketing
The problem · and the solution
What changes when you stop fighting a gringo CRM.
Running on generic CRMs
The long road · no shortcuts
- WhatsApp inbox in one app · email in another · IG in another · you spend the day jumping between them
- You qualify each lead by hand · 30 min each · burns 12 hours a week
- Pipeline built for the American realtor who lives in email + 9-to-5 hours
- Lead DMs you 1:24 AM on WhatsApp · you reply at 9 AM · already cold
- Nothing pre-loaded for ITIN · DPA · first time buyer · you build it all
- English support · generic ticket · 48-hour reply if you're lucky
- Fair Housing · TCPA · SAFE Act compliance · all on you to configure
Running on Capitán Funnel
Built for your market · pre-configured
- 5 channels unified (WhatsApp · SMS · email · IG · FB) in one chronological view
- Bot Artix qualifies leads 24/7 · 8 questions in 4 minutes · without sounding robotic
- Pre-loaded pipelines (ITIN · DPA · FTB) · stages adapted to the real latino journey
- Lead DMs at 1:24 AM · Bot Artix responds · books · you wake up to a confirmed appointment
- Automatic timezone awareness (FL=ET · TX=CT · CA=PT · PR=AST) pushes show rate to 80%
- Human Spanish support via WhatsApp · same-day response · not offshore ticketing
- Triple compliance integrated (Fair Housing + TCPA + SAFE Act) · pre-configured · auditable
How it works
3 pieces no other CRM delivers like this.
Not loose features. An operating system · each piece feeds the next.
PIECE 1
Unified Inbox™
Everything in one view · zero app-jumping
Your next closing isn't in the lead that hasn't arrived yet. It's in the lead who DM'd you on Instagram 3 weeks ago · and you never replied because your IG inbox lived in a different world from your Gmail.
WhatsApp · SMS · email · IG · FB unified
Mixed chronological timeline
1 view · 1 lead · full history
PIECE 2
Bot Artix™
Qualifies in Spanish · 24/7 · without sounding like AI
The lead writes you at 1:24 AM. Artix asks the right 8 questions in 4 minutes · confirms an appointment in their timezone · and drops it in your calendar. You wake up to a new client booked · without touching the phone.
8 qualification questions in 4 min
Honest disclosure if asked if it's AI
Lead's timezone · NEVER realtor's
PIECE 3
Latino Pipelines™
3 pre-loaded flows · ITIN · DPA · FTB
An ITIN buyer doesn't decide like a 720-credit W-2 buyer. The pipeline that treats them the same · loses both. That's why there are 3 pre-loaded pipelines · and the bot detects which to assign.
ITIN flow · DPA flow · First Time Buyer
Stages adapted to the real journey
Auto tags by lead profile
Complete stack
Here's what you get day one.
Whichever plan you pick · this is what you receive · no extras.
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CRM Capitán Funnel · complete setup Highlevel whitelabel · configured for the latino realtor · WhatsApp-first · native Spanish
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Bot Artix · trained in Spanish Qualifies 24/7 · 8 questions in 4 min · honest disclosure if asked if it's AI
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✓
3 pre-loaded pipelines ITIN flow · DPA flow · First Time Buyer · stages adapted to the real journey
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✓
Unified inbox · 5 channels WhatsApp · SMS · email · Instagram · Facebook · single chronological view
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2 separate calendars 15 min email-only · 30 min discovery with email + phone + deeper qualification
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✓
Automatic timezone awareness FL=ET · TX=CT · CA=PT · PR=AST · pushes show rate to 80%
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✓
Triple compliance integrated Fair Housing + TCPA + SAFE Act + funds disclaimer · pre-configured · auditable
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Human Spanish support via WhatsApp Spanish ticket · human team response · NOT offshore chatbot
Free bonuses with any plan
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12-email Brunson templates · ES + EN Soap Opera Sequence + Seinfeld Sequence · 21 days to close · pre-loaded
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5 pre-loaded GHL automations Speed-to-Lead 0-72h · Mid-term Nurture · Long-term · Re-engagement · Show rate booster
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3 WhatsApp opening audios Voice templates for the first 30 seconds · raises response rate 3-5x
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"First consultation" VSL template Brunson Perfect Webinar structure adapted to the realtor's pitch · base script + slides
If you built this yourself hiring techs on Highlevel · it can run between $4,000 and $6,000 in setup alone. I industrialized it · I install it in 7 days · and setup is included in any plan.
Honesty before applying
Capitán Funnel is NOT for everyone.
If you're in the left column · apply. If you're in the right · let's not waste each other's time.
It's for you if
- You have 12+ months as a licensed realtor in USA
- You operate in any state (no geographic restriction)
- Your primary market is latino or bilingual
- You're willing to record 4 short videos a week
- You want to systematize to scale · not improvise more
- You take your business as a business · not a hobby
- You accept the system needs 6-8 weeks to produce predictable results
It's NOT for you if
- You just got your license (less than 12 months)
- You're looking for magic that closes deals while you do nothing
- You don't want to record content on camera ever
- You expect predictable results in week 2
- You consider $5/day in ads "too expensive"
- You're shopping for a free CRM · any alternative
- You want to "see what happens" without real commitment
Cases · verifiable results
What the latino realtors closing today are doing.
Anonymized cases · real numbers · all verifiable if Damian shares the case privately.
$1.2M
in pipeline · 90 days · 1 latino realtor
"In 90 days I went from 1.5 closings a month with high volatility · to 23 signed contracts and a $1.2M projected pipeline · working 25 hours instead of 60."
— Latino realtor · southeast USA · anonymized case
$3.92
Average CPL · Meta Ads
CPL across 6 active latino realtors · vs $25-50 they pay for shared leads on Zillow.
Aggregated data · 2026 Q1
681
leads · 1 realtor · 90 days
Total leads generated · 84 qualified by Bot Artix · 23 contracts closed.
Documented case · southeast USA
80%
show rate post-timezone fix
Average show rate when calendar is offered in lead's timezone vs realtor's.
Aggregated data · 2026 Q1
3 plans · pick your commitment
Setup included in any plan.
We don't sell software · we sell installed-and-running system. The plan determines commitment length · not features. All receive the complete stack.
Quarterly
3 months · test the system
- Complete setup in 7 days
- Bot Artix configured in Spanish
- 3 latino pipelines (ITIN · DPA · FTB)
- 5 channels unified in one view
- Human support via WhatsApp
- Triple compliance integrated
- BONUS: 12 Brunson emails ES+EN
- BONUS: 3 WhatsApp opening audios
price tailored to your situation · we discuss it in the X-Ray Session
Semi-Annual
6 months · system sweet spot
- Everything in Quarterly
- + EXCLUSIVE BONUS: Audit of your offer (1 session · 60 min)
- + EXCLUSIVE BONUS: Strategic review month 3 with Damian
- + EXCLUSIVE BONUS: 5 pre-loaded GHL automations
- + EXCLUSIVE BONUS: "First consultation" VSL template
- 4 months of clean data to optimize
price tailored to your situation · we discuss it in the X-Ray Session
Annual
12 months · scale seriously
- Everything in Semi-Annual
- + EXCLUSIVE BONUS: 4 quarterly strategic reviews with Damian
- + EXCLUSIVE BONUS: Access to system updates for 12 months
- + EXCLUSIVE BONUS: Integration session with your broker (1×1 hour)
- + EXCLUSIVE BONUS: Private community of latino realtor clients
- Best per-month investment
price tailored to your situation · we discuss it in the X-Ray Session
Sold only post X-Ray Session · 3 spots available this month
Honest pricing
What I DON'T charge you extra for.
What you see in the plan is what you pay. Zero hidden costs. Zero "now that you're in let me charge you for this other module."
I don't charge for
- Extra users · you + your team · no limit
- Extra contacts in the CRM · add as many as you want
- Support tickets · human support without a counter
- Separate setup · everything is included in any plan
- English tickets · native Spanish human support
- Bot Artix configuration · comes pre-trained
What's included
- Your full team accesses the CRM · no extras
- Unlimited contact capacity
- Human support via WhatsApp · no waiting
- Technical setup + configuration + 1-on-1 onboarding
- Human Spanish support · same-day response
- Bot Artix configured in Spanish + your voice · day 1
You don't switch brokers. You don't switch MLS. You don't change your split. Capitán Funnel adds to what you already have.
If in 14 days the system isn't installed correctly · I refund the full setup.
Let me be straight · I don't promise leads or closings · no CRM can promise that. What I promise is that the system gets installed · running · auditable · and operable by you in 14 days from when we start. If within those 14 days anything in the stack doesn't work as promised · email me · I refund the full setup · and you keep the bonuses as compensation. In 7 years walking with realtors · no one asked for it. But the guarantee is there · because installation is my responsibility · not yours.
— Damian Silva
Frequently asked questions
What people ask before applying.
Is this Highlevel under another name?
Yes · Capitán Funnel is Highlevel (GHL) in whitelabel mode · with specific configuration for the latino realtor. What you pay for is not "the software" · it's the configuration (Bot Artix · latino-specific pipelines · Spanish templates · timezone awareness · triple compliance · human Spanish support). Highlevel only gives you the technical infrastructure · which is good · but bare it doesn't serve you.
Why do I have to apply for X-Ray Session · can't I just buy direct?
For 2 reasons. First · we only work with 1 realtor per ZIP code · and I need to verify your zone is available before selling you anything. Second · if your situation doesn't qualify for this system · I'd rather tell you in a 30-min call before charging you and us both regretting it. The X-Ray Session isn't a sales call · it's an honest diagnosis.
How much does it cost?
Price depends on the plan you pick (quarterly · semi-annual · annual) and the fit with your situation. We discuss it in the X-Ray Session with open numbers. What I can tell you upfront · it's multiples cheaper than building it yourself hiring techs on Highlevel direct · and it has a 14-day correct-installation guarantee.
Do I need to switch brokers to use it?
No. Capitán Funnel runs alongside your MLS · your broker · and your current system. We don't replace your MLS · we don't ask you to switch offices · we don't affect your split. We only organize your pipeline · your communications · and your follow-up.
What's the difference between the 3 plans (quarterly · semi · annual)?
Features are the same · all receive the complete stack + the 4 bonuses. The difference is commitment length and per-month price. Quarterly is for testing · semi-annual is the sweet spot because the system produces predictable data from week 8 (you need 4 months of clean data to optimize) · annual is for realtors who already decided to scale and want best cost/result ratio. We pick it together in the X-Ray Session based on your situation.
What if I'm not technical?
You don't have to be. The system comes installed · configured · and with human onboarding in Spanish. You only record 4 short videos a week · respond to WhatsApp when Artix transfers a hot lead to you · and review your pipeline each morning. The team handles the rest.
Does it work if I'm just starting as a realtor?
It works best if you have at least 12 months as a licensed realtor · because the system requires you to know your zone · your local programs · and have cases to cite. If you're just starting · I recommend gaining 6-12 months on the street before installing this stack · the system accelerates what you already know · it doesn't replace field experience.
What states does it work in?
All of them. The system is state-agnostic · what changes is the bot configuration (timezone · local DPA programs · keywords) and the ad copy (no Fair Housing prohibited targeting). We have active realtors coast to coast.
How long does the install take?
7 days from signing. Day 1-2 technical setup (Bot Artix · pipelines · channels · timezone · compliance). Day 3-4 personalized configuration (your voice · your brand · your templates). Day 5-6 1-on-1 onboarding with you and your team. Day 7 activation with the first real lead. The 14-day correct-installation guarantee runs from day 7.
Is this Fair Housing compliant?
Yes. The full stack comes pre-configured with Special Ad Category Housing on Meta Ads · 15-mile minimum radius · TCPA disclaimers in SMS/WhatsApp · SAFE Act disclaimer when mentioning mortgage programs · and Fair Housing compliance in copy. This is NOT legal advice · always verify with your broker or attorney · but the stack is built to minimize your exposure.
Your next closing isn't in the lead that hasn't arrived yet.
It's in the lead who DM'd you on Instagram 3 weeks ago · and you never replied. Apply for the X-Ray Session and we'll see if your zone is available.
Apply for X-Ray Session · 30 minI only work with 1 realtor per ZIP code · 3 spots per month · 30 min with Damian Silva personally